Routeware was poised to dominate their market. Their GPS tracking and reporting system for truck fleets was clearly a killer product underscored by a solid value proposition and cost structure. The problem was that their website looked tired, was confusing, and provided poor results. Our team partnered with their marketing director to establish a new vision and strategy for the site. Leveraging responsive design, we optimized the website for mobile devices and built it on a CMS for easy updates. Once launched, Routeware had a clear path to convert curious website visitors into committed buyers.
Services:Content Strategy, Website / Interface Design, Mobile Responsive Design, Web Development, Content Strategy