Tensility knew electrical engineers well enough to understand that they are suspicious of slick brands and traditional marketing. Yet, they also knew that if they didn’t stand apart from their online competition, they wouldn’t gain sales from this target audience. The solution we proposed? Keep the visual branding modest and instead concentrate efforts on creating a user experience that quietly wins over these discerning customers. Using Ruby on Rails, we developed a custom ordering system catering to this unique market; one that is so pleasant to use it gives customers a compelling reason to choose Tensility.

Services:Website / Interface Design, Content Strategy, User Experience Design, Custom e-Commerce Development, Ruby on Rails Development

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